The Overlooked Importance of Event Graphics

When it comes to trade shows and events, the importance of event graphics is often overlooked. The quality of design, the content of your message and the quality of production can be key for your event. Poor design, poor copy are a sure way for booth visitors to avoid your booth. In this article we will share a few reasons why event graphics are so important. 

A photo of an event we provided graphics for. There are hanging structures as well as other event graphics

Getting You Noticed – 

There’s a big difference between a dull, outdated, dull logo and one that is vibrant and on-brand. One of the reasons great event graphics are crucial is because they get you noticed. This helps your brand stand out in the crowd.
Think about a trade show, for instance. How many logos, slogans, deals, and other messages are fighting for your attention? Think about which brands or deals stick with you even today. They are the ones with great visual design and clear messaging. Spend some time before your event, working on your message. There is nothing like a great headline and copy to attract attention. Combine this with some great visuals, you’ll stick out in the crowd.

Clear Messaging –

Like mentioned above, having great event graphics gets you noticed. Great graphics as well as copy communicate a message to your audience. A person unfamiliar with your brand should be able to know what your company is about. and have a pretty clear and accurate understanding of what you do and what your brand is all about. Don’t assume visitors will understand your message. Test it on people who don’t know your company. Do this before the design phase.

Credibility – 

Having a great message with excellent design grants you credibility in your industry. Customers are more likely to do business with a company that has a great image and a clear message. How do they tell who is legitimate and who’s not? You guessed it, great, clear, cohesive event graphics. 
A professional, polished look may be the deciding factor between you and a competitor. So make sure you take time to create a cohesive message and designs consistent with your brand.
You want your brand to be attractive, we all do. It’s important you take plenty of time to craft your message, design, and produce a booth. It’s time to revamp your graphics, after all, a lot has changed this past year! So why not freshen up your look and make sure you have the best chance at standing out in the crowd.
Digital Arts Imaging and Digital Arts Creative is here to support you with your event needs. We offer copywriting, design and production of your event needs. You can take a look at some of our solutions at digital arts .

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